Five reports in the format I send to clients. The companies and numbers are invented. The structure, the checks and the reasoning are the same as in my real work. Every report opens with a one-page executive summary: the answer, what was done, and what to do next.
The full engagement in two reports. The initial report found three causes and argued against adding ad slots. The implementation report shows what was built, how it was measured against a holdout, and what it earned: +32% ad revenue per user.
The funnel was rebuilt from raw events as real people. About 25% were really lost. The losses were at the entrances, existing users and shared links, not in the step the team planned to rebuild.
A winning onboarding test shipped to everyone, and paid subscriptions didn’t move. Nothing broke: a metric that counted trials, an outside traffic spike and a second test reading a different audience made it look like a win. Why rolling back wouldn’t help, and what to do instead.
Paying users rebuilt month by month. A referral promo that bought sign-ups, a lost App Store keyword, and a price increase that turned out not to be the problem.
Purchases fell by a third after an iOS release. Three separate bugs, found and contained on the server the same day. No emergency release, and the code fixes shipped in the regular release.
Read-only access to where the answer lives: analytics, your data warehouse, App Store Connect or Google Play, logs. Through your VPN if you prefer. Before we start, I send a short list with the exact roles, so your team can set it up quickly.
Investigations don’t follow a script. One finding points to the next table. With direct access I can follow it the same hour instead of waiting days for the next export.
We sign a data processing agreement before I see anything. Data I export for analysis stays on my encrypted laptop, is used only for your project, and is deleted when the work ends. Reports go to you through your own channels.
No AI provider ever gets your users’ data. I use AI as a tool to check queries and research markets. Code is mine: I write and review every line, and AI assists only if you agree.
An app that needs building. A migration that needs someone to own it. Numbers that don’t make sense. A product decision your team can’t resolve. Tell me what’s happening. I’ll tell you whether I’m the right person, how I’d approach it, and what the work would cost.
Email Alex ↗alex@x91tech.com